MOOMIN, created by Finnish illustrator Tove Jansson, brings the whimsical world of Moominvalley to life with its enchanting stories and illustrations. Defying societal norms at the time and living openly as a lesbian, Jansson crafted tales of Moomintroll and his friends—Snufkin, Little My, and Snorkmaiden—that celebrate individuality, resilience, and embracing life’s uncertainties with courage and optimism. The MOOMIN recycled tote bags embody these values, resonating with anyone who cherishes creativity and bravery. © Moomin Characters ™
LOQI, based in Berlin turn bags and everyday essentials into artful expressions—collaborating with artists, brands and iconic museums to bring beauty into people’s everyday lives.
Carries 20 kg / 44 lbs
Lightweight
Weighs 55 g /1.98 oz fold into a zip pouch, which can be used separately
Compact
Bag 50 × 42 cm / 19.7" × 16.5"
Extra Bag Zip Pocket 12 × 12 cm / 4.7" × 4.7"
Handle 27 cm / 10.6"
Water–resistant
Preferably hand wash to preserve the water resistant coating. Machine wash at 30°C in a washing bag, to prevent fibres entering the wastewater.
